AMBER GEORGE
Growth Marketing Professional
MARKETING THAT WORKS
Marketing isn’t just about reaching people — it’s about understanding them.
I bring a growth mindset to every project, using data as my compass and the sales funnel as my lens. This lets me spot opportunities, optimize performance, and deliver measurable results.
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My skill set spans web design, paid ads, social media strategy, and conversion-focused copywriting — all tailored to the challenge at hand. Whether the goal is engagement, conversions, or brand growth, I build strategies that align with the moment and the bigger picture.
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The result? Marketing that doesn’t just look good — it works.
EXPERIENCE
UNIVERSITY OF GEORGIA
Growth Marketing Manager
March 2022 - Present
Directed growth marketing initiatives across 20 departments, overseeing UX design, content marketing, social media, paid ads, text messaging, email retention, and print campaigns with a team of six.​
FREELANCE MARKETING
September 2016 - Present
Provided freelance marketing consulting, writing, website redesign and creation, and social media marketing to help a wide range of clients—from licensed therapists, to ministries, to real estate agents— achieving brand growth and engagement.
RELAXED RETREAT
Consultant and Social Media Manager
August 2024 - Present
Provided marketing consulting and social media management for an outdoor travel hospitality company, driving brand growth through targeted social campaigns, content creation, and strategic audience engagement.
TEDx
Advisory Committee Member
January 2024 - Present
Serve as an advisory committee member for TEDx, selecting speakers, shaping event themes, messaging, marketing, and supporting event execution.
PREGNACY RESOURCE CENTER
Marketing and Communications Coordinator
November 2017 - January 2021
Led nonprofit marketing efforts to engage clients and donors, driving $40,000 in year-end donations from 700+ contributors through compelling storytelling, email campaigns, social media, paid ads, SEO, and website redesign, while coordinating outreach events and reporting results to leadership.
ENGLISH AS A SECOND LANGUAGE
Children's ESL Teacher
Taught English as a second language to children ages 5-10 off and on since 2016, enhancing reading and writing skills through tailored instruction and engaging activities.
PORTFOLIO
I'M GREAT TO WORK WITH, BUT
DON'T JUST TAKE MY WORD FOR IT...
"Relaxed Retreat is a new brand in outdoor hospitality seeking growth through exposure on social media. With Amber guiding our posts, we're enjoying sustainable, consistent growth in followers & market presence. Amber will bring creativity & dedication to your brand. She takes direction well, & is unafraid of difficult tasks."
Chris Biddle, Co-owner of Relaxed Retreat
